- Spirit Air ad campaign humor
- is it smart? Weiner is a "pig", but gets attention
- talking about it, can remember, "can confirm that the ad is ours"- joke
- went viral, can use that to advantage
- not the first time they did this, does it work? prices make it hard times, but low fares can build market share
- can't do it very long because it's too cheap- end today as a matter of fact
- gets buzz, that's what they want
Thursday, June 9, 2011
The Daily Ticker: The Weiner Sale: Spirit Air Offers "Too Hard To Resist" Fares
Interview with Brad Adgate
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