So, money isn't the "mother's milk of politics" after all?

Rush Limbaugh has said it more than once.  He probably hasn't changed his mind, even though he might have without my knowing it since I don't listen very often anymore.  It's very unlikely that Rush changed his mind, so  this article flies right into the face of what Rush said.

Brat’s win is a good illustration of two principles that we should keep in mind when we think about the role of money in politics: Money doesn’t make as big a difference as you think, and if the people who want to get money out of politics succeed, the results might look very different from what they imagine.---Megan McArdle

Brat's win was the exception, not the rule.  As for the immigration angle, Lindsey Graham won.  This article is faulty on both counts.  One win does not make a rule.  McArdle does say that money "helps".  It does more than help.  Who is going to get elected if nobody knows who they are?  What does it take to get someone's name out there?  For example, there was a guy who ran for mayor in Houston that I never heard of before.  A prominent Houstonian, and a wealthy Banker named Ben Love, began an ad campaign to introduce Bill White to Houston,.  Without this, it is doubtful that he ever would have become mayor.

You'll never get me to believe that money doesn't matter in politics.  Money is just about everything, but not everything.  Besides, Rush said it, and he's almost always right.  Cantor's loss was a notable exception to the rule.