'Suitcase' Nuclear Reactors to Power Mars Colonies

Discovery News

• "The reactor itself may be about 1 feet wide by 2 feet high, about the size of a carry-on suitcase. There are no cooling towers. A fission power system is a compact, reliable, safe system that may be critical to the establishment of outposts or habitats on other planets. Fission power technology can be applied on Earth's Moon, on Mars, or wherever NASA sees the need for continuous power."
• First Mars Astronauts May Grow Their Own Food 
• fission reactors would be desirable because they deliver more energy. And although solar arrays will undoubtedly have a role to play, fission reactors will be the premier energy source for the immediate future.
• A fission power system on the Moon could generate 40 kilowatts or more of electric power, approximately the same amount of energy needed to power eight houses on Earth."
• the biggest hurdle facing space fission power won't be the viability of its technology, but the bad press nuclear power receives, on Earth and in space.

Yes, nukes get bad press, but why do people pay attention to the media?  Why not ignore these bozos?