People are biased against creative ideas
People may well be biased, but everybody seems to be attracted to a new model of what already exists. Especially if it is improved. It can be marketed as such, but if it is marketed as such, it had better deliver.
On the other hand, this could explain many a frustration. At least, if you are the creative type, you know it isn't you. You don't have to smell your underarms or check the mirror and make sure there isn't a booger hanging out of your nose.
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