Washington Post and WSJ online trying tricks and gimmicks?

I've been noticing something when I go to a website and it starts to remove the page and loading something else.  I am thinking that this is some sort of trick or gimmick.  That's because I've been trying to read the page and then it goes blank when I am in the middle of it.  This annoys me, so I reload the page only to have it go blank again while reloading the next page it tried to load before.  So, I can't read what they've got unless I click on it twice.  It may be a trick in order to get more pageviews or to try to wring something out of a websurfer.  I won't do that on this site.  This sucks.