What happened to the Ford HySeries?

This looks like a viable option based upon what I wrote recently about the 2 dollar per kg hydrogen from ammonia electrolysis concept.  This vehicle was first built back in 2007, but nothing seems to be happening on it.  What gives?

I went to Ford's Facebook site, but there's nothing there about it.  Did they give up on it?  Do they know that it is possible to produce hydrogen from ammonia at reasonable prices?  Or is there simply a lack of interest in the cars?  If so, why?  Is it on the basis of price?

Update:

Here's an article with a little more information.  The idea that these cars should cost millions of dollars is absurd.  Any prototype will cost more.  If mass produced, they may be comparable to a Chevy Volt, or Nissan Leaf.

Here's a Popular Mechanics video on it.