Nope, I'm not kidding. I hate to write this, but I think he has probably lost his chance.
The negativity has been firmly established. He cannot turn it around easily, if at all. Not to mention that he won't spend his own money in order to do that. That was his ace in the hole. If he won't use it, and it appears that he has no intention to using it, then he has no real chance.
Trump needs a massive PR campaign. Look, the GOP likes him in New York, so he must not be all that bad once you know him. He had to bring that basic likability with him to the national spotlight. It is a bit hard for him to do that now since he has pretty much defined himself in such a way as to make that very unlikely to succeed. Thus, even if he did spend his money, he may not even succeed at doing that now. It is a self-inflicted wound in all too many cases. He has a long shot chance at turning it around, but he has to get really serious about it.
Yes, the GOP hasn't been fair with him. But it would be a lot harder for them to do what they're doing if Trump hadn't made so many mistakes. The mistakes didn't seem to hurt him at first, but the cumulative effect is now overwhelming.
I do not think Cruz will win in the general. What is needed is a guy like Trump, plus the "fire in the belly" to succeed. Trump doesn't seem to have it. Cruz doesn't have what Trump has, but he does have the "fire" to try to win. It isn't likely to be enough, though.
I still don't like Cruz. But Trump is probably unelectable at this point. Unless something big happens to change all that, he should get out.
Update:
I've always had this suspicion about Trump not being serious. So, this is not new for me.
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