To Move Polls, Romney Needs to Go Positive

realclearpolitics

...among independents -- who are almost certainly the lion’s share of those who have not yet formed a strong opinion of Romney -- 42 percent say they want to know more about his record as governor, 37 percent want to know more about his record as CEO of Bain Capital, and 35 percent want to know more about his tax returns. Just 21 percent of independents want to know more about his wealth, 19 percent want to know more about his family and upbringing, and 16 percent want to know more about his religious beliefs...these are parts of his biography that simply must be filled in if Romney wants to win, along with his activities turning around the Salt Lake City Olympics. (Does anyone outside of the political world even know about that?) If Romney can do this, he’ll have an excellent shot at winning this race.