A simple message may be all that's needed

In 1980, Ronald Reagan may have won the election by asking this simple question: Are you better off than you were four years ago?

It has been said that the election was close until that debate. Perhaps it was this or it may have been some other thing. Obviously, I think that the simple explanation may be the one that is most nearly correct.

The key is not obfuscation, but clarity. Somehow, the winner will make everything clear enough so that the case can be made. Otherwise, you may get lost and confused in the noise.